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Rancho Sante Fe, CA -- Susan Dunn doesn't take herself too seriously. Yet, this relaxed, responsible approach - fueled by her boundless energy - continues to drive the success of Susan Dunn® Spa Wear™.

"It's not brain surgery," she says of meeting the market demands for spa items, a trend that is blazing across the globe like steam rising in a sauna. A gourmet cook, a dedicated swimmer, avid reader and spa-goer, Dunn, does point out, however, that the act of caring for one's mind and body is essential in our hectic world. "How many vacations do people really take a year where they can escape for any significant period of time? We should treat ourselves daily, whether that involves visiting a day spa, or creating an at home spa with a bath, candle, some fragrance and a comfy kimono to lounge in afterward."

Dunn was not a stranger to successful ventures when she entered the at-home and travel spa wear market over a decade ago. Armed with a degree in economics from Stanford University, Dunn jump-started a contemporary sportswear company, Peprica Inc. and went on to launch Policappelli Inc., a couture women's resource manufactured exclusively in Europe. Spa Wear™ is a natural progression that uniquely combines the ultimate in luxury with comfort and functionality.

Launching the company with one signature item - One-Size-Fits-Most® Spa SlippurrsTM - she continues to successfully mix practicality with whimsy. After making inroads at retail with a defined collection of related pampering products, Dunn entered the spa and hotel market with a line of custom-made robes, towels, shower and hair wraps and slippers. She now enjoys placement at some of the most prestigious resorts. Recent expansion into Spa Wear™ for men and a Casual Sport™ line for women, allows Dunn an impressive place in better specialty, lingerie, bed and bath, men's and gift stores. Dunn's products are now enjoyed by indulgence-seekers in 27 countries.

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